Launch your own branded car mat, boot liner or cargo protection range without building a factory. We handle production, packaging and branding — you own the customer relationship and the margin. Options range from lightly customized private label to fully white label production, with exclusive tooling available for buyers who want to protect their range from competitors.
"Private label" and "white label" are often used loosely, but they represent slightly different levels of product ownership. Private label typically means an existing or lightly customized design — color, embossed logo, packaging — produced and sold under your brand. White label often refers to fully generic product with no brand differentiation, which any buyer could source and rebrand.
We support the full range between these two models. A distributor testing a new market might start white label with minimal customization, then move to a fully private label range with dedicated tooling once volume justifies the investment.
Brand logo embossed directly into the mat surface.
Custom color and edge binding matched to your brand identity.
Custom retail boxes, header cards and barcoded packaging suited to shelf display.
Care instructions, warranty cards and branded inserts included in the packaging.
Vehicle-specific tooling — the compression molds and cutting dies that define a mat's exact fitment — represents a real investment. Buyers who want to protect that investment can arrange exclusive tooling ownership terms, meaning competitors cannot order the same mat from the same mold.
This is typically most relevant for distributors and private label brands building a differentiated range around specific vehicle models, rather than buyers sourcing generic, universal-fit product.
New private label partners don't need to commit to full container volumes on day one. Even lower-volume pilot orders can include basic brand differentiation — color, embossed logo, or packaging — without requiring a full custom tooling investment.
A reduced-MOQ pilot run lets a distributor validate demand for a new private label range before committing to the tooling and volume required for a full vehicle-specific program.
Multi-store chains launching an in-house automotive accessories brand.
Direct-to-consumer brands sourcing OEM-manufactured, privately branded product.
Distributors building a differentiated private label range alongside third-party brands they resell.
Companies entering the automotive accessories category for the first time, starting with a pilot range.
What is the difference between private label and white label car mats?
Private label typically means an existing or lightly customized design produced under your brand. White label often refers to fully generic product that any buyer can rebrand. We support both models depending on how much design differentiation you want.
What is the minimum order for a private label program?
Reduced pilot-order MOQs are available for new private label partners validating a market before committing to full container volumes. Contact us with your target volume for a specific quote.
Can I get exclusive tooling for my private label range?
Yes. Buyers who want to protect their investment in vehicle-specific tooling can arrange exclusive ownership terms, ensuring competitors cannot order from the same mold.
Do you handle packaging and box design for private label?
Yes. Custom retail boxes, branded inserts, polybags, logo embossing and barcoding can all be specified as part of a private label program.
Can I start with a small pilot order before committing to a full range?
Yes. Even lower-volume private label orders can include basic brand differentiation without requiring a full custom tooling investment, letting you validate a market before scaling.
To get an accurate quote, include as much of the following as you can in your first message:
Our team typically responds to private label RFQs with initial feasibility and budgetary pricing within 24-48 hours.